Belonging To The Brand- Why Community is the Last Great Marketing Strategy


My son, Garrett Jackson, and yours truly are honored to be profiled in Chapter 11 of best-selling author Mark Schaefer’s new book, “Belonging to the Brand: Why community is the last great marketing strategy.”

In his new book, Mark delves into the evolving landscape of new community building and expectations and how these shape how we connect. He shows you how the new consumer mindset originating from the pandemic and working from home, coupled with the emergence of acceptance of new technology like web3 and the metaverse, permits brands to create new and unique opportunities and meaningful communities.

During our interview, Garrett and I shared how people and companies are leveraging new technology and opportunities like the metaverse and web3 to create immersive and interactive experiences that foster deeper connections with their audience.

Throughout the book, Mark shares how forward-thinking people, companies, and brands are leveraging these new technologies to create more memorable and meaningful experiences and communities. By embracing the power of community and communication, they can connect with their audience in new, unique, memorable ways. I found the specific case studies at the end of each chapter eye-opening and valuable.

One of the key takeaways from the book is the importance of authenticity and transparency in building brand loyalty. Especially in today’s digital age, consumers are increasingly savvy and demand honesty and transparency from the brands they support. Brands that are able to build communities upon a foundation of trust and authenticity through open, honest, and meaningful communication are more likely to cultivate a loyal and engaged audience.

Another key takeaway for me is the importance of creating a sense of belonging within a brand community. Brands that are able to create a sense of belonging and connection with their audience are more likely to foster loyalty and engagement. Throughout the book, Mark shows you, via real-world examples, different ways to make everyone feel like a meaningful part of the community.

Overall, “Belonging to the Brand” is a thought-provoking and timely read for anyone interested in the future of brands, community, and connecting. I’m recommending everyone in my global community get the book and put Mark’s ideas into action.

Mark’s new book is available on Amazon (Kindle version) today, and the traditional book and audible will come out on January 9, 2023.

Be Different, Make a Ruckus and Pursue Your Passions with Purpose!

Mitch Jackson Shares How to Be Different by Making a Ruckus!

Jeff Bezos didn’t create one of the most successful companies on the planet and become one of the wealthiest people on earth by doing things like everyone else.

Elon Musk didn’t become a well-known scientist and entrepreneur because he worked hard to fit in and tow the line.

As he shared in his book, “Screw it, Let’s Do It,” Richard Branson found passion and purpose from being driven and taking chances in himself.

Ruth Bader Ginsburg didn’t win her cases and create new law by framing the issues and making the same arguments as everyone else.

If you’re a lawyer and want to create a remarkable life or dynasty, you must be different, make a ruckus, and pursue your passions with purpose.

Because of technology, what once took 20 years to accomplish can now be done in 12-18 months. The excuses need to stop, and the hustle needs to start.

Leverage technology, global 24/7 relationships, and make things happen.

If nothing else, what 2020 has shown us all is that we need to seize the moment and stop living for tomorrow. We need to live with daily purpose, and in both business and life, we need to make each day our masterpiece.

Your thoughts?


Kerry O’Shea Gorgone: “Underestimation is Not Recommended.”

Great conversation!

When it comes to Kerry, underestimation is not recommended 😉

Today’s conversation revolved around trust, branding, and how we  can all do things better in a COVID-19 world.  (video | podcast is on the way).

#hackinglegal #hackingsocial

“Personal Branding, Marketing and Networking Millennial Style” with AJ Jackson

The topic is “Personal Branding, Marketing and Networking Millennial Style” with my favorite guest of all time, my daughter, and first year associate lawyer at Shepard Mullin, “AJ” Jackson.

If you’re a new lawyer, how can you build relationships and network with others? Are texting, Snap, and Instagram Stories and DMs, the new happy hour—especially in a COVID-19 world?

If you’re a seasoned practitioner (like yours truly) who’s interested in tapping into the world of millennial clients and referral sources, what works and what’s totally lame?

Well, on this show, AJ will share her thoughts on all the above and more. She may even tell you a few embarrassing stories about her dad 😉

Enjoy the show and please make sure to connect with AJ on LinkedIn, Instagram and at her firm, Sheppard Mullin.


Podcast version here.


Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

In this conversation, Mark shares why he wrote “Marketing Rebellion” and discusses how COVID-19 has literally changed everything we know and do about marketing and branding. Click here to watch on YouTube or here to listen on the podcast.

He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.

When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.

This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.


To listen to more interviews just like this, join us each Wednesday Night at Wednesday Night Legal Marketing (not just for lawyers).

Check out my LegalMinds 2.0 Mastermind to learn how to do all this, and more, with a community of lawyers and professionals who live and work around the world.

Get my book, “The Ultimate Guide to Social Media” (Mark contributed a chapter in the book) and stay connected with my and my various projects on all the social platforms right here.

If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).

Thanks everyone. Make each day your mastermind!