Like the alcohol, tobacco, pharmaceutical, transportation, building, and gun industries (to mention just a few), America needs to regulate social media companies to provide more consumer safety, privacy, transparency, and protection against the dangers of monopolies.
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The other day a friend of mine asked me, “Mitch, what’s the ROI of social media?”
What I told him was as follows.
Everything I do on social media is about building trust with my community. The content I create, and engagement I have with my audience, is all about building rapport and a positive top-of-mind awareness.
It’s NOT about sales.
It’s NOT about conversions.
It’s NOT about measuring a specific ROI– return on investment. After all, what’s the ROI of your best friend? Just because you can’t put a number on it doesn’t mean your friend isn’t one of the most important things in your life.
You see, social media platforms will come and go, but the relationships we build on social media can last a lifetime.
Be YOU on social media. Follow your internal compass. Show your human side and while doing so, create content and engage with others in a way that nurtures relationships and builds trust.
Good relationships win every time on social media, and in life.
Earlier today I was asked, “Mitch, how are you using social media?”
Here’s my response. It might surprise you.
“I’m using social media to build relationships. I don’t schedule too many things. Instead I wrap my content and conversations around real-time events and stories. While doing this, I usually don’t focus on any particular technology or platform. Instead, I pay attention to the people and what’s interesting. My motivation and hopefully my actions reflect having an abundance and growth mindset centered around adding as much value as I can to my communities.”
Taking a step back and upon further reflection, I think this is how we built the law firm over a 20 year period of time long before social media even became a thing. What worked well offline worked even better online.