A good story is like a rollercoaster ride, taking the audience on an emotional journey with twists, turns, and surprises that leave a lasting impression.
In today’s LinkedIn newsletter, I share three powerful ways to tell better stories. These are the same three approaches I use during mediations and trials to obtain million dollar settlements and verdicts for my clients.
The business world is evolving at lightning speed, and it’s more important than ever for all of us to capture the attention of our customers and clients and communicate with them in innovative ways.
As we expand our reach to a global audience, communication barriers like time zones and different languages have caused unexpected challenges and in some cases, have even threatened our business relationships.
These challenges are real for all of us.
Here’s what my team and I did.
For the past 25 years, we’ve been communicating and doing business with clients from around the world. We’ve figured out effective ways to embrace new global opportunities while navigating the challenges mentioned above. We’re also taking steps to protect our privacy and security, and our client’s privacy and security, in a world of ever-increasing compromise.
Next week I’ll be sharing a new post explaining how we do all of the above and which tools and resources we use to build global relationships and communicate with clients effectively and safely around the world.
Everything law, business, entrepreneurship, communication and technology, including trending topics involving web3, AI and the metaverse.
Subscribe to get full access to the newsletter and website. Never miss an update.
Avoid the hype and enjoy valuable content from a seasoned and award-winning 2009 Orange County Trial Lawyer of the Year and 2013 California Litigation Lawyer of the Year.
In each weekly issue, I’ll share three decades of legal, technology, entrepreneurship and communication stories, tips and solutions to add value to the community. Trending topics and issues will be my focus.
Please join our Substack newsletter community if you’re doing the digital dance at the intersection of law, business, and technology, including web3, AI and the metaverse.
One more thing…
As a lawyer and businessperson, I live and breathe for delivering exceptional results for my clients and making a positive impact in my community.
This includes making a difference in my LinkedIn and new Substack newsletter communities.
Your support means the world to me.
As a small gesture of gratitude, new subscribers to my Substack newsletter will get a free gift that I know will definitely pique your interest.
For a limited time, when you become part of my new community, you get exclusive access to download the PDF versions of all three of my prized books for free!
“The Web3, Metaverse and AI Handbook”
“From AI to Blockchain: 14 Technology Trends Every Lawyer Must Know!”
“The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs”
Did I mention I’m starting to feel a bit like Oprah! 😄
Each book is a multiple time #1 New Release on Amazon, and I’m confident they’ll add value and leave a lasting impression on you.
Again, it’s just my way of saying “thank you” for being a part of this incredible journey.
All you need to do is subscribe to my newsletter using the subscribe box above, and once done, click on the confirming welcome email that will appear in your inbox.
I’m not sure how long I’ll be extending this offer to my new substack community members, so please take advantage of this special gift before my team makes me take it down.
Let’s continue to create magic together.
PS- We’re now offering subscribers free chat access. App download and other information can be found at the top of our community Substack page.
In his new book, Mark delves into the evolving landscape of new community building and expectations and how these shape how we connect. He shows you how the new consumer mindset originating from the pandemic and working from home, coupled with the emergence of acceptance of new technology like web3 and the metaverse, permits brands to create new and unique opportunities and meaningful communities.
During our interview, Garrett and I shared how people and companies are leveraging new technology and opportunities like the metaverse and web3 to create immersive and interactive experiences that foster deeper connections with their audience.
Throughout the book, Mark shares how forward-thinking people, companies, and brands are leveraging these new technologies to create more memorable and meaningful experiences and communities. By embracing the power of community and communication, they can connect with their audience in new, unique, memorable ways. I found the specific case studies at the end of each chapter eye-opening and valuable.
One of the key takeaways from the book is the importance of authenticity and transparency in building brand loyalty. Especially in today’s digital age, consumers are increasingly savvy and demand honesty and transparency from the brands they support. Brands that are able to build communities upon a foundation of trust and authenticity through open, honest, and meaningful communication are more likely to cultivate a loyal and engaged audience.
Another key takeaway for me is the importance of creating a sense of belonging within a brand community. Brands that are able to create a sense of belonging and connection with their audience are more likely to foster loyalty and engagement. Throughout the book, Mark shows you, via real-world examples, different ways to make everyone feel like a meaningful part of the community.
Overall, “Belonging to the Brand” is a thought-provoking and timely read for anyone interested in the future of brands, community, and connecting. I’m recommending everyone in my global community get the book and put Mark’s ideas into action.
Mark’s new book is available on Amazon (Kindle version) today, and the traditional book and audible will come out on January 9, 2023.