ACTIONABLE IDEAS IN A WORLD FULL OF UNCERTAINTY with Mark Schaefer and Mitch Jackson

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

In this conversation, Mark shares why he wrote “Marketing Rebellion” and discusses how COVID-19 has literally changed everything we know and do about marketing and branding. Click here to watch on YouTube or here to listen on the podcast.

He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.

When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.

This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.

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To listen to more interviews just like this, join us each Wednesday Night at Wednesday Night Legal Marketing (not just for lawyers).

Check out my LegalMinds 2.0 Mastermind to learn how to do all this, and more, with a community of lawyers and professionals who live and work around the world.

Get my book, “The Ultimate Guide to Social Media” (Mark contributed a chapter in the book) and stay connected with my and my various projects on all the social platforms right here.

If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).

Thanks everyone. Make each day your mastermind!

Mitch

#hackingsocial

10 Ways to Start Your Next Speech, Presentation or Livestream

10 Ways to Start Your Next Live Stream

Experts claim that 100 years ago, the average attention span was 20 minutes. Today, it’s about 9 seconds, the same attention span of a goldfish.

While I’m not sure that attention spans are actually shorter in today’s world, I do know all of us are being pushed and pulled into more directions at the same time unlike ever before. As such, it’s never been more important to immediately capture the attention of your audience.

When speaking or creating content, here are 10 very effective ways to do just that.

Let’s say the topic of your speech, presentation or livestream is “The Power of Communication”

You can start with…

1. A quote: “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

2. A statistic: “The next time you deliver a speech, keep in mind that 90% of what you’re about to say will be forgotten within 60 minutes.”

3. A question: “Do you know what the biggest communication challenge is in today’s noisy and busy world? It’s probably not what you think!”

4. A current new item:  “Becoming an effective communicator got me on CNN last night to discuss the Presidential election. During the show, you all saw what happened. I think it just might change the world. Would you like to know the communication steps I did to get the invite?”

5. A story that relates directly to your message: “I watched opposing counsel give his closing argument. He stumbled through the whole thing. It was a mess. Using 4 of the tips that I’ll be sharing with you today, I stood, walked over to the jury, and gave a closing argument that resulted in a multi-million dollar verdict. Want to know what those 4 steps are?”

6. A sincere thank you or acknowledgment: “Rotary International is truly one of the top community service organizations in the world. I’d like to thank Bob Smith for including me in the event and sharing several communication tips with you.”

7. Have them write something down: “There are five steps that exceptional communicators use to share their message. Grab a pen and paper because you’ll want to write them down.”

8. Humor: “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.”

9. Make a prediction: “By the time we finish this presentation, I predict that you will increase your ability to persuade others by 25 to 50%.

10. A poem or rhyme:

“Communication is the key, but my hands are shaking as I start the ignition. How many of you feel this way every time you stand to deliver a speech or presentation?”

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If you found these ten tips useful, please share with your audience.

I’ve updated this post to share my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.” The third section of the book shares communication tips, just like this post, from 15+ top communication experts on the planet. You can use this information to create compelling new content for social media or, offline to persuade your audience to take action when speaking on stage or giving a closing argument in trial 😉

#1 Best Seller and “New Release” in Multiple Categories (in first week)!

My new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” is now available! Amazon.

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The secret to success on social media is doing common things uncommonly well. My new book shows you how to do this and more.

In addition to my own advice, 46 other top social media, business and communication experts show you, through real-world examples and in 52 chapters, what I believe are the three requirements for business success on social media:

1. Having the Right Mindset on Social Media (10 chapters)

2. How to Correctly Use Each Platform While Appreciating and Understanding Each Platform’s Unique Personality (23 chapters)

3. How to Effectively Communicate and Persuade on Social Media (19 chapters)

“The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” is going to change lives. I invite you to become part of this amazing journey and start using the tools, tips, and approaches in my book to use social media to create a global brand, top of mind awareness, and dominate your market.

“Success doesn’t just happen. You must create it by taking consistent action. Start today.” Mitch Jackson

Click here to get your copy today!

Book Recommendation from David Meerman Scott

David Meerman Scott was kind enough to write the foreword to my new book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs.” Please take a minute, click here or on the image below to watch his video recommendation at the bottom of the Amazon page.

David is the international bestselling author of “The New Rules of Sales and Service” and nine other books. He’s an internationally acclaimed marketing and sales strategists who has spoken on all 7 continents and in 40 different countries. His book, “The New Rules of Marketing & PR is in its 6th edition and has been translated into 26 languages. It’s used as a text book in hundreds of universities and business schools worldwide.

What’s Your ‘Why’ on Social Media?

Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.

I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.

With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!

If you’re interested, here’s a bit more about my LegalMinds Mastermind

I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.

Depending on the membership plan you select, members get:

  • Private Consulting
  • Private 24/7 membership website
  • Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
  • Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
  • Private 24/7 Facebook Group updates, resources, and networking
  • Immediate access to all content
  • Immediate membership in a trusted global community
  • Legal and business networking
  • Ongoing accountability and much more!

    If you’d like to learn more about my LegalMinds Mastermind, click here.

 

Mitch Jackson Profiled at INC.com

“Mitch Jackson leveraged the power of social media and live streaming to take his brand from local to international. Here’s what you can learn from it.”

by Dakota Shane

When you hear the word ‘law’, a lot of things come to mind. More than likely, none of those things are the phrase ‘social media’, but that didn’t stop this California lawyer from using the power of social to take his firm from a local to an internationally recognized brand, and it shouldn’t stop you either.

Click here to read the full article at Inc.com

The “Streaming Lawyer” in September’s Orange County Attorney Journal Magazine

“If you’re practicing law, marketing your practice, and building your brand like everyone else in town, then you’re probably doing things the wrong way.”

-Mitch Jackson

I’m honored and humbled to be featured in September’s Orange County Attorney Journal. Instead of talking about the law, I took this opportunity to share my thoughts about how being human and embracing social media, livestreaming, and digital, has helped our firm better serve the local, national, and international communities. Regardless of who you are and what you do, I believe the approach of helping, caring, and showing your human side, will work for you too.

Please click here to read the article. (Please note this is not paid advertising and no consideration was exchanged for being profiled in the magazine)