Like the alcohol, tobacco, pharmaceutical, transportation, building, and gun industries (to mention just a few), America needs to regulate social media companies to provide more consumer safety, privacy, transparency, and protection against the dangers of monopolies.
There’s never been a better way to shine a light on others, add value, and build your personal brand than having your own live video show. When done right, all it takes is a few clicks to start and share your live show around the world to hundreds, if not thousands of viewers.
I’ve been using live video for about 10 years and have hosted or participated in over 1,000 shows. There’s a right and wrong way to produce and participate in a live video and I’m going to share with you what works, what doesn’t, and a few other easy things you can and should do.
Please share this FREE show with your family, friends, and anyone else who is interested in starting their own live video show or improving their existing show. I promise not to waste your time and share only my favorite and best advice, services and platforms.
Between now and Wednesday, enjoy the journey and make each day your masterpiece!
I’m looking forward to seeing old friends and making new connections during this week’s “Social Media Day San Diego 2020” (June 24-26). My panel goes live on Wednesday (4 pm ET). Checkout the agenda and get more info here https://socialmediaday.heysummit.com #smday #smdaysd
He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.
When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.
This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.
If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).
I truly believe there’s a MAJOR business pivot happening this very moment right before our eyes. It’s not going to be about going back to “business as usual.” It’s going to be different– and when all said and done, I think better. The mindset and approaches Jack and I talked about literally revolving around the “client-centered” law firm WILL HELP smart lawyers adjust, pivot, and move forward in this new era of law, business and life.
Lawyers, please give this a listen (or watch on YouTube). This information will help you make the digital pivot that is no longer an option. If you enjoyed the interview, please share with other lawyers who will benefit from these approaches.
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.
They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.
Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.
Creating and sharing content on social media involves the same strategy.
Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.
Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.