Digital marketing expert, Lauren Turton, joined Mitch and unpacked 7 phenomenal tactics specially curated for mediators, lawyers, and other professionals. From effective marketing strategies to brand-building hacks, Lauren covers it all.
Intrigued? Craving new insights? Watch the recorded show and take action on these business building tips!
Make each day your masterpiece,
Are you ready to harness the power of newsjacking to grow your business? Look no further. As someone who, for 12+ years, has been injecting my personal thoughts, opinions and ideas into breaking news stories to generate tons of media coverage, leads, and business growth, I can attest to the power of this marketing strategy.
When it comes to getting new personal referrals, business opportunities and being able to expand my global brand, nothing has helped me more than newsjacking. In fact, newsjacking is so powerful that it got me on stage two years in a row before thousands of people at Tony Robbins Business Mastery events.
But what exactly is newsjacking? Marketing expert David Meerman Scott, who wrote the foreword to my first book, is in my opinion, the man and brains behind this powerful approach to marketing and branding. David defines newsjacking as the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, leads, and business growth. By adding digital media into the mix, you can amplify your efforts and accelerate your results.
Recently I newsjacked stories about the SBF/FTX scandal and arrest, Kim Kardashian’s web3 influencer issues, and Will Smith’s slap. I’ve always been positive in my efforts and work hard to educate and share value with the consumer.
One of the keys to successful newsjacking is to be quick and relevant. As soon as a news story breaks, you need to be able to identify how issues within the story relate to your business and craft a message that ties in with the story and adds unique value. This could be in the form of a blog post, social media update, or new metaverse venue with pictures and videos. The more relevant and timely your message is, the more likely it is to get picked up by the media and shared with a wider audience.
Another key to successful newsjacking is to be authentic. Your message needs to be genuine and not just a thinly veiled attempt to promote your business. Really go out of your way to add a unique take others are not talking about. When you successfully newsjack a story, it can help to build trust and credibility with your audience, which can lead to stronger relationships and more business.
Lastly, it’s important to be consistent. Newsjacking should be a regular part of your marketing strategy, not just a one-off tactic. By being consistent, you will be able to build a reputation as a thought leader in your industry and be first in line when a news story breaks.
In short, newsjacking is a powerful marketing and branding tool that can help you get noticed, build relationships and grow your business. By being quick, relevant, authentic, and consistent, you can take advantage of breaking news stories and turn them into opportunities to promote your business and build your brand.
Five Action Steps:
#1: Get David Meerman Scott’s book, “Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.” When done correctly, newsjacking is a powerful tool. When done incorrectly, newsjacking can hurt your business or brand by appearing insincere or exploiting a sensitive situation for personal gain. Get David’s book (on Amazon) and learn how to newsjack correctly.
#2: Develop a plan: Identify the types of news stories that are relevant to your business and industry, and create a strategy for how to respond when those stories break. This includes identifying key influencers and media outlets in your industry and having a plan in place for reaching out to them.
#3: Monitor the news: Set up news alerts or RSS feeds for relevant keywords and topics to stay informed about breaking news stories that could provide opportunities for newsjacking.
#4: Be ready to act: Have a system in place for creating and distributing your newsjacking message quickly and efficiently. This could include pre-written templates, pre-approved messaging, and contact lists for key media outlets and influencers. Be prepared to act fast when a news story breaks, as the window of opportunity for newsjacking is typically short.
#5: Build relationships with reporters: Make it easy for reporters to get in touch with you. Make each interaction valuable. Add reporters into your CRM and take the initiative to reach out when the next story breaks.
I hope you found value in this post.
Please stay in touch with me on LinkedIn and never stop making each day your masterpiece!
Please see the tips in today’s new article: ⚡️“The Top 113 Digital Marketing Experts To Follow” (October 28, 2022)⚡️.
A big thank you to Jessika Phillips of the Now Marketing Group, for including yours truly (#12 on the list) along with mutual talented friends.
My dear friend, David Meerman Scott, just announced the 8th edition of his international bestseller, “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.”
I’m excited to read and put into action all of the approaches and tips David is sharing for two big reasons.
I believe this book is one of the top “how to” marketing books that’s ever been written. Each edition shows you how to tap into the power of the latest and most popular platforms and ideas. In the 8th edition, David shares current and effective real-world tools, tips and examples that you can model and put to immediate use. Also, his no-nonsense approach to marketing and branding is a breath of fresh air in this space.
David is not only a friend who I’ve had the pleasure of appearing on stage with two times at Tony Robbins Business Mastery events, but I’ve also had the privilege of being profiled in several of his books. Once on newsjacking (one of my favorite and most powerful marketing approaches) and the other on blogging (even after 20 years, to this day still one of my weekly “go to” content creation methods).
In Chapter 16 of this latest edition, David shares exactly how my team and I are using social audio (one of our secret weapons) to market our practice and build a global brand. Personally, I believe this little gem of exciting news is all you need to know to take action and order a copy of David’s book. 
Grab your copy today on Amazon!
Lawyers interested in standing out above the noise on social media must ABSOLUTELY listen to every single second of this episode of The Counsel Cast podcast hosted by Karin Conroy. Be one of the few lawyers to do these things (truth be told, most will not take the time), and you’ll build a brand that adds value, gets noticed, and brings in more good clients.
