Nothing catches people’s attention like breaking news. Whether it’s the latest celebrity divorce or a well-known software company announcing its latest release, there is always something happening in the news that piques people’s interests. This level of attention and interest is precisely what lawyers and business owners can use to grow their businesses. That is what newsjacking is all about.
Social media marketing and branding wiz, Nicole Abboud-Shayan of WordRake, rounded up these highly recommended marketing and business development books written by lawyers that will elevate your law firm marketing efforts. Take a look at the list and let me know which books are your favorites.
Are there other books that you recommend? If so, please share in the comments below. Thanks!
During our Human.Social live video show, Ivy Grey will share what WordRake is, how it works, and how you can use it in 2021 to tighten, tone and clarify your writing.
We use WordRake at our law firm and Mitch is so impressed with the program that he agreed to become a brand ambassador for the company. Between now and show time, you can learn more about WordRake here and also below:
More about WordRake
Every writer needs an editor. And sometimes, even editors need a hand. Jump-start the editing process with WordRake, the only in-line editor designed for professional writers.
In the long run, WordRake can help make you a better writer. It can help you un-learn bad habits that took years to acquire. But it also helps you in the short run, by cutting down the time you spend second-guessing yourself. You write with more confidence, knowing a sharp second draft is just a RAKE away.
Imagine if everyone who read your writing understood and embraced your message. That’s possible with WordRake. Communicate clearly with sophisticated clients, inquisitive readers, and the general public. No matter your audience, WordRake will help.
Features/Benefits
WordRake edits for clarity and brevity using the familiar track-changes style. It reviews your words in context. We know that not all words are bad or good all the time—WordRake’s patented algorithms reflect the complexity of language. This reduces false positives and improves WordRake’s effectiveness.
This includes:
Edits for plain language and reduces jargon
Cuts throat-clearing introductory phrases
Removes unnecessary descriptive words and modifiers
Corrects nominalizations and wordy adjective phrases
Removes redundancies and corrects usage errors
Catches high-level grammar and punctuation mistakes
Enlivens writing by replacing dull nouns and phrases with active verbs
Edits conversational language to be more professional
Join us this Thursday at 1 pm PST (4 pm ET), meet Ivy and learn more about WordRake. Ask questions and take advantage of a special discount I’ll be announcing during the show that Ivy has been kind enough to extend to our viewers. Visit the WordRake site by clicking here.
