When I was six years old, my parents put a tennis racket in my hand and told me to hit the ball over the net. For the next 12 months, that’s what I did.
It wasn’t until a year later that I had my first private lesson. Eight years later I was a nationally ranked high school freshman tennis player holding down the #1 spot on the varsity team.
Also during my freshman year in high school, a bunch of us showed up to play football. None of us had played before, but we put on the pads, hit people, and caught balls. By the time our senior season rolled around, we had a very good team.
I’ve had the same experience with motocross, hang gliding, scuba diving, windsurfing and even trying cases in court. The first step was always a bit scary but I just “did it,” and everything worked out. Over time and with the help of others, I always seemed to figure things out.
Without Taking Action, Nothing Happens
The same approach applies to social media and live video. Nothing happens until you jump on a platform and start engaging.
Get one of the books I mention below, or go to Google or Youtube and spend a few minutes studying up on the use and dynamics of a specific platform. If you’re a professional in my LegalMinds mastermind, go to our private resource page, select the platform you’re interested in, and follow the instructions. Regardless of how you go about it, the important thing is to take action and just do it.
Once you start using a social media or live video platform, you’ll learn more and figure things out as you go. As time goes by, you’ll get better at sharing your message and engaging with others.
The mistakes you make will be learning lessons. Just like I use to hit the ball into the net, run the wrong pass pattern, or crash my motocross bike in the whoops at high speed (hey, it’s hard), it’s doing the tasks, over and over, that makes us better.
Each week, add a new social media or live video platform to your efforts. Be real, consistent, and add value to the lives of your audience. Do this on a daily basis and by this time next year, you’ll be glad you decided to “just do it” and get on social media and live video.
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Resources:
“The New Rules of Marketing & PR” by David Meerman Scott
“Known” by Mark Schaefer
“Shareology: How Sharing Powers the Human Economy” by Bryan Kramer
“Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video” by Jennifer Quinn
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Mitch Jackson enjoys combining law, social media, and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. Click here to get Mitch to speak at your event in 2018.
