Tag: influencer

Social Media Influencer Disclosure Requirements

Are you a social media influencer or brand ambassador who recommends or endorses products and services? If so, you need to comply with the law when making recommendations. Click to read the Federal Trade Commission’s “Disclosures 101 for Social Media Influencers.”

Related Resources:

How Brands Can Protect Themselves When Using Influencers (part 1 of 3)

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3)

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.

On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments  and, several resources to help you and your team stay safe and sound.

Related Resources

How Brands Can Protect Themselves When Using Influencers (part 1 of 3) 

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3) 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)

Directly from the FTC: “Disclosures 101 for Social Media Influencers”

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019

The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF)

Other updated FTC resources and links are here.

Related

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

How Social Media Agencies can Protect Themselves from Influencer Liability

How Influencers Can Protect Themselves from Agency and Brand Liability

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

#influencer #ftc

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

More tips can be found in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, audible and Kindle)

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#attorney #lawyer #socialmedia #influencers

Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)

 

(Paperback, Kindle and Audible)

Also see:

How Brands Can Protect Themselves When Using Influencers (part 1 of 3)

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)

HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY

Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else involved.

 

Related posts (click here)

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(Paperback, Kindle and Audible)

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company if and when this happens.

Also Coming This Week:

How Social Media Agencies Can Protect Themselves from Brands and Influencers When Engaging in Influencer Marketing (part 2 of 3).

How Influencers Can Protect Themselves from the Mistakes and Wrongdoing of Social Media Agencies and Brands (part 3 of 3).

Related:

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

Social Media Influencer Liability (overview)

Influencers- How to Avoid Having This Happen To You! (Floyd Mayweather Jr. and DJ Khaled Charged with Cryptocurrency Fraud)

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers

The Fyre Festival (live video discussion)