Are you a social media influencer or brand ambassador who recommends or endorses products and services? If so, you need to comply with the law when making recommendations. Click to read the Federal Trade Commission’s “Disclosures 101 for Social Media Influencers.”
I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.
On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments and, several resources to help you and your team stay safe and sound.
Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else involved.
If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company if and when this happens.
Also Coming This Week:
How Social Media Agencies Can Protect Themselves from Brands and Influencers When Engaging in Influencer Marketing (part 2 of 3).
How Influencers Can Protect Themselves from the Mistakes and Wrongdoing of Social Media Agencies and Brands (part 3 of 3).
I’m really looking forward to attending and speaking at Social Media Day San Diego. I’ll be sharing legal, business, and social media tips to help keep brands, agencies and influencers safe and sound when doing their thing on the digital platforms.
Will you be there? If so, let’s make sure to connect!
Click here for more details and make sure to follow #SMDaySD for the latest updates and info.
Influencers and brands must clearly disclose their relationship. The Federal Trade Commission (FTC) notified influencers earlier this year that simply using a hashtag like “#sp,” or words like “Thanks [Brand],” or “#partner” in a social media post is insufficient to comply with FTC laws. Recent events like the Fyre Festival and related $100M class action lawsuits, have raised the visibility of the issue of influencer promotion and FTC compliance.
To all my friends who are influencers. Beware. Formal notice has been given. You must “clearly and conspicuously” disclose all endorsements for consideration.
Learn more about proper influencer/brand hashtags in this post by the FTC. Click here to learn more about your obligations under FTC law as an influencer.