Tag: FTC

INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.

On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments  and, several resources to help you and your team stay safe and sound.

Related Resources

How Brands Can Protect Themselves When Using Influencers (part 1 of 3) 

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3) 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)

Directly from the FTC: “Disclosures 101 for Social Media Influencers”

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019

The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF)

Other updated FTC resources and links are here.

Related

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

How Social Media Agencies can Protect Themselves from Influencer Liability

How Influencers Can Protect Themselves from Agency and Brand Liability

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

#influencer #ftc

FTC Endorsement Rules for Social Media and Live Streaming

FTC Endorsement GuideSomeone you respect online shares in his blog post that a product he’s using is awesome. You value this person’s opinion and are modeling your business development after his advice. Would his recommendation play a decision in whether or not you purchase the product? What if you knew the company selling this product was letting him use the item for free in exchange for promotion?

Let’s say a friend on Snapchat keeps telling everyone how much money a new app will save all of us when it comes to buying gasoline. You trust her and always place a great deal of weight on her recommendations. Would you buy and download the app? What if she worked for the company that sells the app. Would you want to know about this relationship? Would it affect your purchasing decision?

The answer to these questions is probably a big fat “yes” and this common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Requirements. If you’re thinking about endorsing someone else’s products or services, click here to view, download and read the FTC Guide (PDF format).

_________________

Related:

Starting a New Biz in 2016? Here are 8 Important Tips!

Seven Critically Important Legal Tips You Need To Know to Safely Do Business Online

Are DJ Khaled’s Snapchat Stories Illegal?