My dear friend, David Meerman Scott, just announced the 8th edition of his international bestseller, “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.”
I’m excited to read and put into action all of the approaches and tips David is sharing for two big reasons.
I believe this book is one of the top “how to” marketing books that’s ever been written. Each edition shows you how to tap into the power of the latest and most popular platforms and ideas. In the 8th edition, David shares current and effective real-world tools, tips and examples that you can model and put to immediate use. Also, his no-nonsense approach to marketing and branding is a breath of fresh air in this space.
David is not only a friend who I’ve had the pleasure of appearing on stage with two times at Tony Robbins Business Mastery events, but I’ve also had the privilege of being profiled in several of his books. Once on newsjacking (one of my favorite and most powerful marketing approaches) and the other on blogging (even after 20 years, to this day still one of my weekly “go to” content creation methods).
In Chapter 16 of this latest edition, David shares exactly how my team and I are using social audio (one of our secret weapons) to market our practice and build a global brand. Personally, I believe this little gem of exciting news is all you need to know to take action and order a copy of David’s book.
All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.
During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.
This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.
“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)
“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin
David is the international bestselling author of “The New Rules of Sales and Service” and nine other books. He’s an internationally acclaimed marketing and sales strategists who has spoken on all 7 continents and in 40 different countries. His book, “The New Rules of Marketing & PR is in its 6th edition and has been translated into 26 languages. It’s used as a text book in hundreds of universities and business schools worldwide.
Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.
If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.
Thanks everyone and make each day your masterpiece!
Earlier today I enjoyed joining marketing and #newsjacking expert, David Meerman Scott, for a few minutes on today’s Growth Institute Webinar, “Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business.”
I’m not sure if there will be a recorded version of the live show but click here for the original link. If it’s recorded and available to the general public, I’ll update this post and share 😉