How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice

My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida

“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”

Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.

(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).

If you’re interested, here are several examples of how we use newsjacking technique:

Donald Sterling’s Alleged Racist Rants and the Legality of Recorded Telephone Conversations in California

Michael Sam is Gay and the NFL Team That Drafts Him Will Face Major Litigation Exposure

Justin Bieber Shows You the WRONG Way to Give a Deposition

Who Is Responsible for the Death of Philip Seymour Hoffman?

Oscar Pistorius | Reeva Steenkamp South African Murder Trial

Woman cuts off husband’s penis and is charged with criminal torture and aggravated mayhem

Katie Couric, Ann Curry and TMZ

How Corporations Can Be Held Criminally Liable For Wrongful Acts- The Toyota Case

California’s New “Revenge Porn” Law- All talk and no action!

What Will Happen Next in the Amanda Knox Murder Case?

Target is Liable to Consumers for Massive Data Heist

How This California Law Firm Handles Bullying Cases


Chris Brogan Interview Mitch on “The Owner’s Mindset”

chris brogan and mitch jackson on instagram 200Chris Brogan has a great business oriented podcast called The Owner’s Mind. The show focuses on helping people “own” their business, lives and world. When he reached out to ask if I would be on the show I didn’t have to think twice. Here you go…

Nicole Abboud Interviews Mitch “How to Develop a Unique Digital Presence That Knocks People’s Socks Off!”

How to Develop a Unique Digital Presence That Knocks People’s Socks OffThis was a fun interview that I did with Los Angeles based lawyer, Nicole Abboud. We chat about how new lawyers can use social to jumpstart their careers. Use the player below or click here to listen to the interview.

Podcast Interview- Six Principles to Win Friends & Influence People on Social Media

catalyst_john_podcast 250Last week I was honored to be interviewed on the Catalyst John show.

During the podcast, John and I discussed six important ways to authentically connect with others on the digital platforms.

Click here to listen to the podcast…

Christopher Small Interviews Mitch About How Lawyers Can Better Use Social Media

Chris Small Interviews Mitch JacksonChristopher Small titled my interview, “How Mitch Jackson, Trial Lawyer of the Year, Takes Social Media for Lawyers to a Whole Different Level” (actual interview starts at about the 7 min mark).

This is how I started my practice and how I use and communicate on the digital platforms. Chris asked good questions and the show notes at his blog list many of the resources we talk about. Please click here to listen to our chat!