From world-renowned marketing and branding expert Jay Baer:

This is where I ended up. It’s not where I started.


The Beginning

Let me take you by the hand, and let’s travel back in time 30 years to the late 1980s and early 1990s.

We used dial-up modems, and DOS commands to access the Internet. Anyone old enough to remember C:\>start http://www.wikipedia.org?

Eventually, DOS-based “web browser” access came along.



My friends would ask why I was playing around with this stuff. For me, it was interesting and a nice diversion from the practice of law.

A part of me believed this technology would change the world, so from an investor standpoint, I wanted to be hands-on with the companies I was investing in to get a better idea about what was happening.

Fast forward 5-7 years to 1995. This video depicts the general conversation back in the day. It also reminds me of the conversation I hear today about web3 and the metaverse.



By the time this video came out, everyone in my law firm was using computers and the World Wide Web. My team and I were early.

Fast forward to today.

Everyone uses the Internet. It’s in the palm of our hand. It’s fast, easy, and relatively inexpensive.

I can’t even imagine practicing law without this technology.


Brand Building

My fellow lawyers and business owners who want to duplicate the brand I’ve built on social media will find it challenging because the platforms are crowded and noisy. In fact, it’s so noisy that I recently shared a post about leaving most of the major social media platforms.

What is new and unique, just like the Internet back in the late 1980s and early 1990s, is web3 and the metaverse.
The big difference is that change is moving faster. The impact web3 and the metaverse will have in our lives is 100X everything we’ve experienced.

If you want to build a digital brand as I did in the social media space, focus on doing so with web3 and the metaverse.

You’ll be unique, memorable, and early.

I recently gave the closing keynote at an international lawyer convention. The topic was web3 and the metaverse. Everyone was interested. But few people in the audience knew where to start.

I get it. Web3 and metaverse are new. The technology and terminology are confusing. Few use it, much less understand it.

Sounds like the Internet back in the day. But here’s the deal.

McKinsey predicts metaverse spending to total $5 Trillion by 2030. According to Gartner, by 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, and entertainment.

Today we’re meeting clients and contacts weekly in the metaverse. For these and other reasons, this is why you see me sharing, posting, and talking about web3 and the metaverse daily.

I’m excited about the opportunity. I see the future.

I’m early and doing precisely what I did in the 1990s. Instead of using DOS commands and starting on the World Wide Web, I’m now focusing on leveraging web3 and metaverse technologies to build my different businesses and brands.

So, how about you?

If you’re not sure how or where to begin, start by reading my blog posts and joining my Discord.

After you’ve spent some time playing in these new digital sandboxes, reach out and let’s chat.

Thanks for your time and please continue making today your masterpiece!

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