If you really want to connect with your community in 2021, create and share your personal stories and experiences– your hobbies, interests and passions, on #socialmedia. I dive a bit deeper on this topic in this 6 minute audio.
Take a look this weekend (click here). There’s a lot of value in these shows to help you move forward in 2021. Enjoy!
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WHAT BUSINESS OWNERS NEED TO LEARN FROM THE RUDY GIULIANI “FOUR SEASONS TOTAL LANDSCAPING” PRESS CONFERENCE. What’s a Trademark and How Can You Protect Yours?
My interview this week is with Stephen Stanwood, an Intellectual Property and Trademark Law attorney. The topic crystalized for me after watching the one and only Rudy Giuliani give his now infamous rant from the Four Seasons Total Landscaping parking lot in Philadelphia. You know, the parking lot between an adult book and sex toy store and a crematorium. Apparently he and others confused the name with another venue we all know as the Four Seasons Hotel.
In addition to giving me a good laugh, and I wasn’t alone– see this TikTok video I shared on Facebook, the confusion got me to thinking about whether or not “Four Seasons Total Landscaping” could even legally use the term, “Four Seasons” in its name without violating the intellectual property trademark rights of the “Four Seasons” hotel properties.
Is this OK?
What are the laws?
Can they use this name in creating and selling merchandise?
How do the courts balance consumer confusion and IP violations in these types of cases? What are the damages, if any?
If you own a business, how can you protect your business name so that Rudy doesn’t show up unannounced? Just kidding but you know what I mean.
Well, this Monday at 1 pm PDT (4 pm ET), trademark lawyer, Stephen Stanwood, will share his thoughts on these questions, and more, as a guest on my live video show. Share with your friends and get your questions ready to ask Stephen live!
Stephen and I will dive deep on Monday and make sure that by the time we’re done, everyone watching will understand who owns the name of their company and, what needs to be done to protect your company name from being used by other people.
I sure hope we’re connecting each day on Instagram! At the end of each day, I share my day (the wins, challenges, experiences and other fun things) and always look forward to hearing about how your day has gone (please share in the comments below each daily Instagram post).
Look for my update later today and share yours in the comments on #Instagram 😉 See you today, tomorrow and every day for the rest of this crazy year! Let’s connect https://instagram.com/mitchjackson/
There’s never been a better way to shine a light on others, add value, and build your personal brand than having your own live video show. When done right, all it takes is a few clicks to start and share your live show around the world to hundreds, if not thousands of viewers.
I’ve been using live video for about 10 years and have hosted or participated in over 1,000 shows. There’s a right and wrong way to produce and participate in a live video and I’m going to share with you what works, what doesn’t, and a few other easy things you can and should do.
Please share this FREE show with your family, friends, and anyone else who is interested in starting their own live video show or improving their existing show. I promise not to waste your time and share only my favorite and best advice, services and platforms.
Between now and Wednesday, enjoy the journey and make each day your masterpiece!
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“The foundation of all great marketing―online or offline―is trust. This book explains how to gain people’s trust and turn it into a powerful force. Brogan and Smith are hardworking guys who know how to use the Web’s tools to build business.” ―Guy Kawasaki