If you really want to connect with your community in 2021, create and share your personal stories and experiences– your hobbies, interests and passions, on #socialmedia. I dive a bit deeper on this topic in this 6 minute audio.
Take a look this weekend (click here). There’s a lot of value in these shows to help you move forward in 2021. Enjoy!
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WHAT BUSINESS OWNERS NEED TO LEARN FROM THE RUDY GIULIANI “FOUR SEASONS TOTAL LANDSCAPING” PRESS CONFERENCE. What’s a Trademark and How Can You Protect Yours?
My interview this week is with Stephen Stanwood, an Intellectual Property and Trademark Law attorney. The topic crystalized for me after watching the one and only Rudy Giuliani give his now infamous rant from the Four Seasons Total Landscaping parking lot in Philadelphia. You know, the parking lot between an adult book and sex toy store and a crematorium. Apparently he and others confused the name with another venue we all know as the Four Seasons Hotel.
In addition to giving me a good laugh, and I wasn’t alone– see this TikTok video I shared on Facebook, the confusion got me to thinking about whether or not “Four Seasons Total Landscaping” could even legally use the term, “Four Seasons” in its name without violating the intellectual property trademark rights of the “Four Seasons” hotel properties.
Is this OK?
What are the laws?
Can they use this name in creating and selling merchandise?
How do the courts balance consumer confusion and IP violations in these types of cases? What are the damages, if any?
If you own a business, how can you protect your business name so that Rudy doesn’t show up unannounced? Just kidding but you know what I mean.
Well, this Monday at 1 pm PDT (4 pm ET), trademark lawyer, Stephen Stanwood, will share his thoughts on these questions, and more, as a guest on my live video show. Share with your friends and get your questions ready to ask Stephen live!
Stephen and I will dive deep on Monday and make sure that by the time we’re done, everyone watching will understand who owns the name of their company and, what needs to be done to protect your company name from being used by other people.
I sure hope we’re connecting each day on Instagram! At the end of each day, I share my day (the wins, challenges, experiences and other fun things) and always look forward to hearing about how your day has gone (please share in the comments below each daily Instagram post).
Look for my update later today and share yours in the comments on #Instagram 😉 See you today, tomorrow and every day for the rest of this crazy year! Let’s connect https://instagram.com/mitchjackson/
There’s never been a better way to shine a light on others, add value, and build your personal brand than having your own live video show. When done right, all it takes is a few clicks to start and share your live show around the world to hundreds, if not thousands of viewers.
I’ve been using live video for about 10 years and have hosted or participated in over 1,000 shows. There’s a right and wrong way to produce and participate in a live video and I’m going to share with you what works, what doesn’t, and a few other easy things you can and should do.
The best and easiest live video platforms that allow you to host your own show and go live with the world;
What you should do to promote your show BEFORE clicking the “go live” button;
My favorite easy to use and inexpensive equipment and services that allow me to create compelling and engaging shows;
How to start your show THE RIGHT WAY (what you NEED to do in the first two minutes) to capture attention and get your audience to share and participate in the conversation;
The BEST way to interview a guest while at the same time, getting your live, and recorded audience involved in the conversation;
How to finish strong and several CALLS TO ACTION to increase shares, sales and desired actions;
Even if you’re already hosting a live video show, I’m going to share a few tips that you may have never thought of before!;
Have audio, video, mic, lighting and greenscreen questions? No worries, we’ll cover these too;
At the end of the show, I’ll share what services I’m using to put things on autopilot to promote and share the recorded version of the live show 24/7 to generate more views, clicks and interaction;
I’ll also reveal exactly how I repurpose my recorded shows 10 different ways so that they keep adding value for months and even years to come.
Join me live this Wednesday at 1 pm ET (10 am PDT) and I’ll share my best tips with you. Your questions will also be answered live during the show and the best part is that it’s FREE!
I’ll be broadcasting live on all the major platforms including Facebook, YouTube, LinkedIn, Twitter, Periscope, blog and website (yes, I’ll show you how to broadcast to all these platforms easily and with a single click, too).
Watch live and recorded and, follow me on Twitter and get on my email update list for updates. All the links are below.
If you’re looking for the best place to watch the live or recorded show, join us on Facebook at 1 pm ET (10 am PDT) this Wednesday at https://www.facebook.com/mitchjackson.live/
Please share this FREE show with your family, friends, and anyone else who is interested in starting their own live video show or improving their existing show. I promise not to waste your time and share only my favorite and best advice, services and platforms.
Between now and Wednesday, enjoy the journey and make each day your masterpiece!
Picture of President Obama and Haben Girma at the White House with Joe Biden in the background.
My special live video guest is Haben Girma, the first Deafblind person to graduate from Harvard Law School, an advocate for equal opportunities for people with disabilities, and author of, “Haben: The Deafblind Woman Who Conquered Harvard Law.”
“Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me.” ―Seth Godin
“The foundation of all great marketing―online or offline―is trust. This book explains how to gain people’s trust and turn it into a powerful force. Brogan and Smith are hardworking guys who know how to use the Web’s tools to build business.” ―Guy Kawasaki