“The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.”
My dear friend, David Meerman Scott, just announced the 8th edition of his international bestseller, “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.”
I’m excited to read and put into action all of the approaches and tips David is sharing for two big reasons.
I believe this book is one of the top “how to” marketing books that’s ever been written. Each edition shows you how to tap into the power of the latest and most popular platforms and ideas. In the 8th edition, David shares current and effective real-world tools, tips and examples that you can model and put to immediate use. Also, his no-nonsense approach to marketing and branding is a breath of fresh air in this space.
David is not only a friend who I’ve had the pleasure of appearing on stage with two times at Tony Robbins Business Mastery events, but I’ve also had the privilege of being profiled in several of his books. Once on newsjacking (one of my favorite and most powerful marketing approaches) and the other on blogging (even after 20 years, to this day still one of my weekly “go to” content creation methods).
In Chapter 16 of this latest edition, David shares exactly how my team and I are using social audio (one of our secret weapons) to market our practice and build a global brand. Personally, I believe this little gem of exciting news is all you need to know to take action and order a copy of David’s book.
Grab your copy today on Amazon!