The Metaverse (Macro vs. Micro)

Mitch Jackson explains the difference between the macro and micro metaverses

When most people think or read about the Metaverse, they think of the Macro– a global immersive shared virtual 3D space or platform that people can explore with a sense of their own presence. A place that replaces the real word like “The Matrix” or “Ready Player One.”

Many people are excited about what lies ahead, and others are terrified.

Technology is changing and improving at an exponentially fast pace, and we may see these global Metaverses in the next 5-15 years. But they’re not here yet– at least for most people in the business world.

What is here, and what we’re using every day, are Micro Metaverses. Small personalized VR platforms where we meet prospective clients, existing clients and make presentations in our own smaller Metaverses. Some of the spaces we’re in are public, and others are private. In all of these Micro Metaverses, we’re connecting with others worldwide, in real-time and in a very intimate and personal way.

It’s amazing and happening right now.

The play my team and I are making right now is going all-in on the Micro Metaverses. To learn by doing and to connect in ways that Zoom, email, or the telephone don’t allow you to do.

If you want to learn more, I wrote about my two favorite Micro Metaverses (for professionals and business owners) in this post, “A Real-World Guide to the Metaverse for Professionals and Business Owners.”

Reach out with questions. Please share your thoughts, and let me know how you’re embracing the Metaverse. Also, ping me if you want to jump into the Metaverse and kick the digital tires together!

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