The other day a friend of mine asked me, “Mitch, what’s the ROI of social media?”

What I told him was as follows.

Everything I do on social media is about building trust with my community. The content I create, and engagement I have with my audience, is all about building rapport and a positive top-of-mind awareness.

It’s NOT about sales.

It’s NOT about conversions.

It’s NOT about measuring a specific ROI– return on investment. After all, what’s the ROI of your best friend? Just because you can’t put a number on it doesn’t mean your friend isn’t one of the most important things in your life.

You see, social media platforms will come and go, but the relationships we build on social media can last a lifetime.

Be YOU on social media. Follow your internal compass. Show your human side and while doing so, create content and engage with others in a way that nurtures relationships and builds trust.

Good relationships win every time on social media, and in life.

Focus on the relationships.

PS- More powerful social media tips from 47 top global experts here.

Author: Mitch Jackson

I'm a California trial lawyer trying to fix the world one client, cause, and digital interaction at a time.

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