Why is it that all else being equal, some lawyers become well known and have all the cases and opportunities they can handle, while others with identical ability and talents struggle? What are actionable steps every business owner, regardless of who you are and what you do, can take to build their brand resulting in more business and other opportunities?
In Mark W. Schaefer’s new book, Cumulative Advantage, Mark takes you by the hand and shares what the principle of Cumulative Advantage is and the specific steps and approaches you can take to dominate your industry, occupation, or profession.
Get Mark’s book, and after you’ve given it a read and have started to take action, reach out and let me know what you liked best and how you’re moving forward. Here’s the link on Amazon.