WHAT BUSINESS OWNERS NEED TO LEARN FROM THE RUDY GIULIANI “FOUR SEASONS TOTAL LANDSCAPING” PRESS CONFERENCE. What’s a Trademark and How Can You Protect Yours?
My interview this week is with Stephen Stanwood, an Intellectual Property and Trademark Law attorney. The topic crystalized for me after watching the one and only Rudy Giuliani give his now infamous rant from the Four Seasons Total Landscaping parking lot in Philadelphia. You know, the parking lot between an adult book and sex toy store and a crematorium. Apparently he and others confused the name with another venue we all know as the Four Seasons Hotel.
In addition to giving me a good laugh, and I wasn’t alone– see this TikTok video I shared on Facebook, the confusion got me to thinking about whether or not “Four Seasons Total Landscaping” could even legally use the term, “Four Seasons” in its name without violating the intellectual property trademark rights of the “Four Seasons” hotel properties.
Is this OK?
What are the laws?
Can they use this name in creating and selling merchandise?
How do the courts balance consumer confusion and IP violations in these types of cases? What are the damages, if any?
If you own a business, how can you protect your business name so that Rudy doesn’t show up unannounced? Just kidding but you know what I mean.
Well, this Monday at 1 pm PDT (4 pm ET), trademark lawyer, Stephen Stanwood, will share his thoughts on these questions, and more, as a guest on my live video show. Share with your friends and get your questions ready to ask Stephen live!
Stephen and I will dive deep on Monday and make sure that by the time we’re done, everyone watching will understand who owns the name of their company and, what needs to be done to protect your company name from being used by other people.
Join us live on Facebook, Twitter, Periscope, LinkedIn and YouTube this Monday at 4 pm ET. You can watch live or recorded via all the links at https://mitchjackson.com or jump directly over to Facebook at https://www.facebook.com/mitchjackson.live
Between now and show time, please connect with Stephen on LinkedIn https://www.linkedin.com/in/stephen-stanwood/ and watch this hysterical TikTok about the Rudy press conference rant– at the wrong place (seriously, I couldn’t stop laughing out loud). https://www.facebook.com/jon.mitchell.jackson/posts/10158946585627138
If you think others will enjoy this show, please use the buttons to share our live and recorded show on social media. Thanks! Mitch