INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)
I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.
On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments and, several resources to help you and your team stay safe and sound.