I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.
On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments and, several resources to help you and your team stay safe and sound.
How Brands Can Protect Themselves When Using Influencers (part 1 of 3)
How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3)
How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)
21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)
Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!
Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)
Directly from the FTC: “Disclosures 101 for Social Media Influencers”