Good trial lawyers know that giving a great opening statement or a compelling closing argument involves more than merely sharing the facts and evidence. They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that, in the end, adds meaning and value for everyone in the courtroom. Connecting with others and building your business, especially when using social media, involves the same strategy.
Here’s the link to the recorded webinar with CEB. The “On Demand” version is available on Golden State Lawyers, CEB’s new home for free content, featuring experienced California attorneys and industry thought leaders.
