If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company if and when this happens.
Also Coming This Week:
How Social Media Agencies Can Protect Themselves from Brands and Influencers When Engaging in Influencer Marketing (part 2 of 3).
How Influencers Can Protect Themselves from the Mistakes and Wrongdoing of Social Media Agencies and Brands (part 3 of 3).
Related:
21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)
Social Media Influencer Liability (overview)
Hashtags No Longer Protect Influencers. Actually, they never did!
Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers
The Fyre Festival (live video discussion)
