I really enjoyed sharing 30+ years of legal branding and success tips with Sydney, New South Wales, legal marketing expert, Maciek Motylinski. On his Beyond Billables #podcast, we dived deep into the important topics listed below.
Although the conversation revolved around the practice of law, I believe these approaches will work for almost any professional.
- How to differentiate yourself from the competition
- The best decision Mitch made in his career
- The importance of showing your human side
- Mitch’s advice to current law students
- The balance between being different/risk taking and protecting clients
- ‘Mike the milkman’ three critical keys to success
- Mitch’s approach to social media
- Newsjacking, what it is and why it matters
- The critical importance of embracing digital marketing and mobile technology
- The intentionality behind Mitch’s content marketing approach