Month: January 2018

What’s Your ‘Why’ on Social Media?

Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.

I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.

With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!

If you’re interested, here’s a bit more about my LegalMinds Mastermind

I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.

Depending on the membership plan you select, members get:

  • Private Consulting
  • Private 24/7 membership website
  • Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
  • Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
  • Private 24/7 Facebook Group updates, resources, and networking
  • Immediate access to all content
  • Immediate membership in a trusted global community
  • Legal and business networking
  • Ongoing accountability and much more!

    If you’d like to learn more about my LegalMinds Mastermind, click here.

 

How To Get More People Over to Your Podcast Channel and Podcast Episodes!

I shared a couple of pro tips to help get more people over to your podcast channel during this quick Periscope (live video) from Strands during my Sunday morning run. Please click here to watch and take action (yes, you do need to execute or nothing happens) on these tips and approaches and watch what happens!

Podcast Interview: How I Use Social Media

If you want to know exactly how and why I use social media, this is the podcast interview to listen to. Friends and fellow attorneys, Jim Hacking and Tyson Mutrux got me to open up and share exactly what I do (well done guys!).

Listen and learn all the details behind why I embraced the Internet and social media in the early years and, how I’m using the platforms today. When it comes to sharing how professionals and other business owners can use social and digital, this is one of my favorite podcasts interviews of all time.

I truly believe that if you take action (yes, you have to execute to get results) and duplicate what I share in this interview, you’ll be well ahead of 99% of your competition! (click to listen)

Settlement Agreements For Online Business Owners

“A bad settlement is better than a good verdict any day of the week.” -Judge (retired)

During my legal career, I’ve participated in thousands of settlements. Some were small, and others involved millions of dollars. In all cases, the agreements my clients and I negotiated and agreed to were immediately documented in writing.

We do this because the last thing you want after a settlement is a difference of opinion as to what was agreed to or, one party experiencing a case of “buyers remorse.” Believe it or not, this happens all the time.

Online Business Owners

I believe for all the same reasons, and then some, online business owners should do the same thing and quickly document the resolution of all of their disputes and settlements.

I was recently contacted by a relatively well-known online business owner and influencer who’s picture was being used on social media without his consent. He had called out the company using his image and thought he had worked out a settlement for the intellectual property rights violations.

Continue reading “Settlement Agreements For Online Business Owners”

Let’s Connect at These Two Upcoming Legal Conferences!

I”ll be speaking at two upcoming conferences. Will you be at one or both of them? If so, please reach out and let’s put some time aside!

Internet Domination Bootcamp in South Carolina (March 1-2 2018)

American Bar Association TechShow in Chicago (March 7-10)

If you’d like me to speak at your conference in 2018-19, please click here.

 

When Negotiating On Behalf of Your Company or Country, It’s Never Just “A” or “B”

This weekend the United States Government shut down. Everyone is pointing fingers at the other, and the impasse is focused on divisive talking points, name calling, and politics more than anything else.

Skilled negotiators know and understand that what America is watching has little to do with constructive negotiation and everything to do with positioning, talking points and politics. What’s happening isn’t right, but it does put the spotlight on a basic negotiation tactic that you’re watching on nonstop basis. What I’m talking about is the negotiation tactic of allowing the other side to frame something as either “A” or “B”.

Several years ago I uploaded to SlideShare my presentation, “A Trial Lawyer’s Negotiation Secrets- 30 Years of Tips and Approaches” to help people negotiate better (37,000 views). Slide #35 is particularly relevant to this weekend’s news. It reads, “Don’t fall into the trap of the either/or dichotomy. It’s never only A or B. There’s always C, D and E.”

I recommend everyone view this quick SlideShare and contrast the proven approaches I share with what you’re watching on television or social media. When done, ask yourself, “What’s really going on with the budget negotiations?”

Knowing what you now know about effective negotiation, what would you do differently to resolve the budget issue? What approach will you focus on in your next negotiation?

Here’s the full SlideShare presentation

When It Comes To Social Media, Just Do It!

When I was six years old, my parents put a tennis racket in my hand and told me to hit the ball over the net. For the next 12 months, that’s what I did.

It wasn’t until a year later that I had my first private lesson. Eight years later I was a nationally ranked high school freshman tennis player holding down the #1 spot on the varsity team.

Also during my freshman year in high school, a bunch of us showed up to play football. None of us had played before, but we put on the pads, hit people, and caught balls. By the time our senior season rolled around, we had a very good team.

I’ve had the same experience with motocross, hang gliding, scuba diving, windsurfing and even trying cases in court. The first step was always a bit scary but I just “did it,” and everything worked out. Over time and with the help of others, I always seemed to figure things out.

Without Taking Action, Nothing Happens

The same approach applies to social media and live video. Nothing happens until you jump on a platform and start engaging.

Get one of the books I mention below, or go to Google or Youtube and spend a few minutes studying up on the use and dynamics of a specific platform. If you’re a professional in my LegalMinds mastermind, go to our private resource page, select the platform you’re interested in, and follow the instructions. Regardless of how you go about it, the important thing is to take action and just do it.

Once you start using a social media or live video platform, you’ll learn more and figure things out as you go. As time goes by, you’ll get better at sharing your message and engaging with others.

The mistakes you make will be learning lessons. Just like I use to hit the ball into the net, run the wrong pass pattern, or crash my motocross bike in the whoops at high speed (hey, it’s hard), it’s doing the tasks, over and over, that makes us better.

Each week, add a new social media or live video platform to your efforts. Be real, consistent, and add value to the lives of your audience. Do this on a daily basis and by this time next year, you’ll be glad you decided to “just do it” and get on social media and live video.

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Resources:

“The New Rules of Marketing & PR” by David Meerman Scott

“Known” by Mark Schaefer

“Shareology: How Sharing Powers the Human Economy” by Bryan Kramer

“Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video” by Jennifer Quinn

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Mitch Jackson enjoys combining law, social media, and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. Click here to get Mitch to speak at your event in 2018.