Important Information for Influencers and Companies Who Hire Influencers
The FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines
Influencers and the companies that hire them should be aware that last year, the FTC updated its FAQ page for endorsement requirements for the first time since 2010. Many legal professionals believe the new updates could precede a crackdown and fast forward to today, many of us are being contacted by influencers receiving violation notices from the FTC.
While some influencers and companies may be aware and follow these requirements, based upon my personal experience, I think it’s safe to say most don’t. My advice is simple: know the law, follow the rules and enjoy the journey!