Ann Handley is the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business”.
Ann is also the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
During the live stream, Mitch and Ann talked about her thoughts and ideas about creating content in today’s fast paced and limited attention span world and also how you can improve your writing to get the result you’re looking for on an offline.