Ben Parr on Captivology
Ben Parr is an award-winning journalist, author, entrepreneur, investor and expert on attention. He has coached dozens of young startups and Fortune 500 corporations on the psychology of attention and how to get attention for their products. Ben is also a columnist for Inc. Magazine and a contributor to CNBC. Ben’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, The Wall Street Journal, Forbes, and The New York Times.
During this live stream Spreecast, Mitch and Ben chat about his new book titled, “Captivology: The Science of Capturing People’s Attention.” [click the picture to watch the lives stream spreecast]