How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice

My presentation via live stream at “ROI2014 – The Premier Word-of-Mouth Marketing Conference for Trial Firms” in Sand Pearl Beach Resort in Clearwater, Florida

“How to use Newsjacking to expand your sphere of influence, build new relationships and market your practice!”

Although I focus my discussion to lawyers and law firms, this approach will work for almost any business.

(note- at the 7:48 minute mark, I share a short 4 minute video of David Meerman Scott discussing his book about Newsjacking and this topic in more detail. There is a video and audio overlap between my video and what is playing at the conference. Although I recommend you watch David’s video, if you’d like to skip ahead, simply click to the 11:55 minute mark).

If you’re interested, here are several examples of how we use newsjacking technique:

Donald Sterling’s Alleged Racist Rants and the Legality of Recorded Telephone Conversations in California

Michael Sam is Gay and the NFL Team That Drafts Him Will Face Major Litigation Exposure

Justin Bieber Shows You the WRONG Way to Give a Deposition

Who Is Responsible for the Death of Philip Seymour Hoffman?

Oscar Pistorius | Reeva Steenkamp South African Murder Trial

Woman cuts off husband’s penis and is charged with criminal torture and aggravated mayhem

Katie Couric, Ann Curry and TMZ

How Corporations Can Be Held Criminally Liable For Wrongful Acts- The Toyota Case

California’s New “Revenge Porn” Law- All talk and no action!

What Will Happen Next in the Amanda Knox Murder Case?

Target is Liable to Consumers for Massive Data Heist

How This California Law Firm Handles Bullying Cases


Author: Mitch Jackson

I'm a California trial lawyer trying to fix the world one client, cause, and digital interaction at a time.

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