When I’m picking a jury and trying a case, I know that most of my jurors only remember about 20% of what they hear and 30% of what they see. I help them remember what I said by being animated and adding motion and visuals. Pictures, diagrams, and videos always help get this done.
I know that if I show my jury something while giving my opening statement or cross-examining a witness, my juror’s ability to remember dramatically increases another 30%! What does that mean? All else being equal, that by combining audio and visual, my jurors may very well remember up to 50% of what they just listened to and watched.
When I want to raise the bar and be even more memorable (which is always), I add the additional element of making my point through a short story. Facts tell and stories sell and by incorporating story into my presentation, I can increase the memory of my jury up to 75%.
Now, using audio, visual and the power of story, you can increase the retention of your next audience too!