Mark Schaefer recently pointed out in his blog post, “I love big blogs and I cannot lie,” that long-form content is not dead. In fact, Mark shares compelling statistics supporting the argument that regardless of length, if your content is relevant, interesting, timely, and entertaining (the RITE model), it will be consumed by interested readers and consumers.
Mark’s post grabbed my attention because the ongoing mantra I hear over and over from top social media marketing experts is that our content needs to be shorter because the attention span of the consumer has gotten shorter. In fact, as Mark alludes to in his post, I’ve been told that the average attention span one hundred years ago was twenty minutes. Today, it’s about nine seconds, the same attention span of a goldfish.