“The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business”
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.
In his new book, David Meerman Scott (author of the #1 bestseller The New Rules of Marketing & PR), demystifies the new digital marketing and sales landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
I hope you enjoy David’s new book (Chapter 6 is my favorite) and Slideshare (especially starting at slide 107). If so, get David’s book. It’s excellent!
Live Spreecast (September 8, 2014, at 10am PDT)
Also make sure to catch our Spreecast (live video interview) where David and I will discuss his new book in more detail. Ask questions, enjoy live chat and even join us via video and meet David. Click here to RSVP, watch or to view the recorded show.