Today’s world is a noisy one. Everyone in your audience is busy and at any given moment, their attention is usually focused on more than one thing other than you.
Add to this dynamic the fact that today’s audiences are more informed than ever before. When they want information and answers, they’ll go to Google or their social platforms.
On the other hand, when someone wants to be entertained, learn something not normally available to the general public, and walk away with an experience to remember for many years to come, that’s when they usually take the time and trouble to become a member of your audience.